I like it too. That's what I did for my last product launch and it spiked sales. One that I've never tried is a double-your-money-back guarantee. Have you?

I think a try before you buy works with an expensive product probably more than a 47 dollar ebook. I do not have any stats to back this up, but this is my opinion. I think perhaps the value of a higher priced service or product might lead floks to agree to test it out more than a chance to see an ebook.

So after reading this, along with Stephen's comment, I guess I'll have to give it a try too.

Question though: How big is this difference really? Did any of you ever tracked that?

I did try a double-your-money-back guarantee. It absolutely blows sales through the roof. But if you don't do it smartly, your amount of refunds too ;).

I have not personally tracked it. I only know one person that has and they said that they had a 3x bump in sales.

A double money back guarantee is risky depending on your market.

Woody

This is a great tactic that will increase sales. The only caveat is to be careful when using it in IM markets or other markets with a high number of refunders.

One thing that works well is to add a small amount up front just to make sure they're serious. It won't really hurt sales too much over the free trial and will usually reduce refunds.

For example:

$199.95 product

Get started today for just $9.95 to prove your serious. In 10 days, we'll bill you for the remaining $190.

Yep. It's risky but it works very well. And the refunds aren't that bad. Just made a stupid mistake, first time I tried it out.

But refund rate could actually be less. Depending on how you craft that guarantee, obviously.

I probably wouldn't try it out in the money-making niche though.