July 5, 2007

Lead Generation

Rob writes:

Hi Woody,

Not exactly stuck . . . but I do have a question.

I have got some cash and am proficient at building web sites and the techie stuff. What would you do with $500 -£1000 right now to set something up that will be returning money within a couple of weeks, and can generate an ongoing income stream automatically?

Well Rob, thanks for writing.

First, you need to go out and buy the latest product being launched in the Internet Marketing space. They all teach you how to make a million overnight or how to *properly* setup your business.

You can't go wrong there. ;-)

Ok, all joking aside…

With $1000, one thing you can do is setup a lead generation business where you sell (and resell) leads to local businesses.

Most companies (lawyers, insurance, CPA's, and any other professional services company) depend on leads coming in on a frequent basis.

You can setup a lead capture page that collects name, address, and phone #.

You then setup a local mail box and run local search campaigns. Depending on the company you are working with, the leads can go up to $100 per lead generated (most likely $15-$20). Focus on the conversions and you have yourself a company that local businesses will seek out.

Woody

PS - Depending on the terms of the agreement, if the company wants exclusive leads (not for resell), then charge more. If they want the first right to a lead, then price that 1/2 way between an exclusive and non-exclusive lead.

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Comments on Lead Generation »

July 5, 2007

Brett @ 9:34 am

Woody,

Great Info!!

This would make a great topic for a future
(near future) Maximum Overdrive.

Hint… Hint…

Thanks again!!

Daehee @ 11:49 am

Is $1,000 an accurate number for starting lead generation like this?

dacranleycode @ 3:35 pm

Lead generation is what got me out of my full time job as a plasterer. Im currently selling leads to several types of businesses in my town and surrounding towns. Its pretty easy to get ranked for keywords targeting services and trades in specific towns and city districts. I got my start in lead generation by selling leads to my uncle who is a solicitor.

Mark Vurnum's http://www.leadgenerationvideos.com may be of use to your readers. Its available for free to members of pginsider.com. Great tips in Marks videos for beginners.

Kieran

July 6, 2007

dacranleycode @ 5:00 am

Guys,
Tip On Lead Generation.

I attended a Herballife (Nutritional Network Marketing Company) meeting in my hometown a couple of months ago. I payed close attention during the meeting to get an idea of their business and marketing. Afterwards I handed out my business card to several of the attendees. (Most were people that got leads the hard way, cold calling - parties - draws etc).
Role on a week and I got a call from a distributor and team leader. He wanted leads for both the health products and also business opportunity seekers. I said I would get him ten leads each for free and we could progress from there.

I got him the leads very easily and quickly. He was so impressed that he set up a co-op where he and his recruits could purchase leads from me.
I know get an order of 150+ leads per month at €8 approx $11 per lead.

Put on your thinking cap, there will always be network marketing companies, hungry recruiters, distributors, trades and services who will gladly give you business once you prove you can deliver.

P.S Woody, your tips on traffic generation are giving me more leads than I can handle.
Any offline promo Ideas on maximumover drive would be fab.

Kieran

admin @ 3:53 pm

Kieran,

This ROCKS! Good job… I have more tips in the offline world for you very soon.

Woody

stu @ 4:42 pm

"know get an order of 150+ leads per month at €8 approx $11 per lead."

That's cool, but how are you generating these leads?

July 7, 2007

dacranleycode @ 12:45 pm

Hi Stu,

It depends on the niche for which Im trying to generate leads. For example leads for law firms, estate agents, plumbers, etc are fairly easy to get ranked for when you base your keywords on location specific searches. I would tackle a niche like this as follows.

1 - Use Keyword Discovery to build up as many keywords as I can find. Eg "tilers in smithsfield", "tiling services smithsfield", "smithsfield tiling contractor" etc.

2 - Use evil :) portal building scripts to create hundreds of rubbish keyword targeted pages on cheap .info domains. Cloak these sites to send traffic to my lead capture page. Create free blogspot blog and squidoo lens. Ping tag and a few social book mark submissions releases the spiders.

Once I start getting leads I increase my campaign by using keywords for nearby towns and villages (This also increases my lead price bargaining power when a campaign is in full swing).
If I see competition, I ramp up the portal building - Blogfarms - link building - Portal promotion etc (Only if the niche is profitable).

3 - If a nice is very profitable I kick off a location targeted adwords campaign.

Thats basically it. The portal building is the boring part, but from once its up and running it requires practically no further work.

For a broader high competition niche like my Leads for the Herbalife Distributors - weight loss and business opp leads ,I dont even attempt the portal building. I get practically no search engine traffic here. YET.

This is where the long term big bucks are and Ive set up a nice profitable machine here for my-self that I intend on pushing to the max.

1 - Build Eye catching lead capture page with strong bonus as an incentive. The bonus must be top quality. (I still get paid for the freebie hunters in this nice, but only because my leads have a high conversion rate overall)

2 - N.B Find authoritative and popular websites where you can buy advertising space. I currently spend approx $500 p/m in advertising with banners and links. (Of course you will be monitoring your return on investment from the advertising costs) I haven't scrapped any advertising campaign yet as I'm getting a good roi.

3 - MONETIZE Your Site and List for that niche by recycling triffic from your list and increasing your sites quality and rankings.

Im getting good money from my leads which helps me keep my head above water while I work on a quality website. That was the main reason I failed in the past at my white hat attempts. Cash flow is paramount and portal building and advertising take care of that for me. I dont loose any sleep over using some black hat tricks, after all I am ultimately giving users what they are looking for, information.

I built a quality white hat website. I Drip plr articles daily, some rss feeds and my own unique content. I've a low page rank which I work on daily. Im Looking forward to google next allocation of ranking in August.

All these monetization methods will grow massively as my site grows.

Here is how Im monetizing it :

Text Link Adds : I get $320 p/m

Adsense : approx $70 p/m

1 Banner add $40 p/m

Affiliate Products :
Buy once product - $approx $160 p/m
Monthly consumption product $110 p/m. This product promotion is so exciting as it grows monthly and I will have a recurring monthly income for many years with no further promo efforts from me.

Finally :
My list of leads. I recycle traffic to the site twice a month by sending out a newsletter. This usually results in a few quid from adsense and also keeps my traffic stats up.

I will also put up a link to a weight loss search engine script as we learned in June's Maximum Overdrive. Im sure this will have a huge impact on my adsense revenue as my site climbs the engines.

I will also release a monthly ezine The Health and weight loss industries are massively competitive meaning I can command high ezine advertising prices.

What next : Broader geographical coverage for lead generation. Continued white hat climbing of SERPs.
Have a Guinness.
Sell or keep it going.

Bugger, I tried to keep this short.

Hope this helps and Woody's readers see the potential of using lead capture to finance and build you an online empire.

If I can do it, a monkey could do it.

Kieran Cranley

July 8, 2007

Rich D. @ 10:03 am

Kieran,

You mentioned using cloaking and Woody has mentioned it as well, So I wonder if We might see some expanded info on how and when to use cloaking and whose cloaker to rely on. I've only seen the info provided by the cloaking developers, be useful to get candid info from the users.

Awesome post By the way, thanks for the inside look! AS for generatings leads for selling your leads, is that a door to door thing or do you hang out at hotel conference centers?

Rich

December 26, 2007

Mike @ 12:27 pm

Hi Woody,

Are you generating leads as an affiliate for some of these companies?

Or …

Are you just generating leads for a particular industry and trying to sell them to obvious companies in need of them?

I'd really appreciate any further insight you could regarding this business.

Thanks!

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