July 26, 2007
Guest Post - Buzz Marketing
Hello, my name is Dean Hunt and I do Buzz Marketing.
Buzz Marketing?
Yes, I promote drugs.
Sorry, that was an awful joke. Please don’t judge me just yet…
So what exactly is Buzz Marketing?
Buzz Marketing is essentially the art of pumping so much emotion into your readers, that they feel the need to shout your message from the nearest rooftop. This helps get your message spread further than Timbuktu and wider than Paris Hilton’s legs.
Woody recently mentioned my buzz marketing mini series, and it seems that it struck a chord with the Woodymaxim readers. So today I am going to go one step further, today I am going to show you a technique that will get more buzz than a swarm of bees on crack!
Ready?
Ok, let’s go…
Ladies and gentlemen, boys and girls, I would like to introduce you to a concept that I call “Petition Marketing”.
Petition Marketing by Dean Hunt
Petition Marketing is one of the Internet’s most powerful, yet most unused forces. If you want a way to crash your server due to huge amounts of visitors, then this would be my recommendation.
Would you like an example?
Ok, here goes…
Once upon a time there was a socialite by the name of Paris Hilton. Paris seemed to show no respect for the law. One day Paris went to court, where a big powerful man with a wig told her that she had to go to prison for 45 days.
Paris was very sad, and she spent many days wandering the land pretending to be a better person. Paris paid lots and lots of money to her lawyers and marketing people, they got together and decided to create a petition called the “Free Paris Hilton Petition” (www.ipetitions.com/petition/PH21781/). 20,000 people gave their support to help prevent Paris from going to the big, nasty, smelly prison.
A few days later, a smart Internet entrepreneur created a petition entitled “Jail Paris Hilton”, he created a website (www.jailparishilton.com) the site says “She did the crime, she should do the time!”
People from all over the land agreed with Mr. Entrepreneur, and he got over 60,000 people to support his petition. His website was featured on numerous major news stations, and received millions of hits.
Mr. Smarty Pants Internet Entrepreneur now has a hugely popular website, and the names and email addresses of over 60,000 people. Not bad hey?
What would 60,000 extra subscribers do to your business?
Petitions are a huge publicity machine, but like every marketing technique there is a wrong way to do it… and my way.
I believe it was a band called “Limp Bizkit” that said “It’s my way, my way or the highway.”
So I am going to show you a secret that will increase your chances of success by 6 trillion percent.
I call it…
The Perfectly Powerful Profit Pumping Priceless Promising Pro Petition Secret
Note: If you can think of any other cool words that begin with “P”, please email me at: contact@deanhunt.com with the email heading “I need a P”
Here is my petition secret: ALWAYS create a petition with a negative slant.
Have you ever heard the phrase “Bad news travels faster than good news”?
It is true!
For example: People who have a negative experience in a restaurant are likely to tell 5 times more people about their experience than if they had a great experience.
Don’t believe me? Well watch the national news tonight, and see what % of the stories are bad news. I bet it is 90%+
So to utilize the power of petitions, you need to take advantage of the fact that society is a miserable bitch. You need to have something with a negative slant. I believe this is why the “Jail Paris Hilton” website is so successful. People like to moan and bitch.
We are becoming a world of armchair critics.
So feed that desire and find a negative slant.
Oh, I almost forgot… Another cool thing about petitions is they are free and simple. Simply type “online petitions” into Google and you will see loads of free options. Personally I use ipetitions.com
Ok, here is the most important part… petition marketing is just one of the buzz marketing techniques that I have created. I had so many traffic driving techniques that Woody said to me “Dean, you really should put all these techniques into a book.”
When Woody speaks, I listen. So I can announce exclusively that I have compiled an eBook with the techniques I used to get over 2 million uniques to my site for FREE.
If you want to be kept up to date, and would like notifications of my other blog posts, then it couldn’t be more simple!
Just send a blank email address to: contact@deanhunt.com and I will sort it out for you personally.
TIP: I am going away soon, so send me that email NOW, or it may be too late.
I am happy to stay around for a while and answer any questions you may have.
Dean
Filed under Marketing Strategy
Comments on Guest Post - Buzz Marketing »
Hi guys and gals.
I hope you liked the article.
I have been informed that US judges and lawyers(barristers) do not wear the traditional wigs as they do in England. Ah well, you get the picture anyway.
Thanks to all those who have emailed me. I make a point of replying to each one personally, so speak to you soon.
Dean
Why do you refer to yourself in the third person? I have a feeling that you are the one behind the "Jail Paris Hilton" petition.
Excellent post, by the way.
Daehee.
Interesting theory
Thanks for the kind words.
Dean
PS: Dean never speaks in 3rd person! Dean is angered by this accusation!
Very excellent post! What would you sell to these 60,000 subscribers?
William
Excuse me!
As we all know, conversation pulls the reader in. If your at a party, which is more confortable? To talk to a single stranger or a group. The group is easier for most to shuffle into. Third person suggests more than one. What is a blog, but if not a conversation?
I've been to your blog. Me thinks you use third person as a tactic for conversation
hi guys and gals…
To be honest, the only time I recall talking in 3rd person is on a spoof intro to my DeanHunt.com blog.
Did I also do it in this article?
As a general rule I either write in 1st or 2nd person.
Dean
Hi Dean
Thanks for sharing the idea; it's got a lot of avenues of employment.
I believe this is where the idea of 3rd person is coming from:
Woody said to me “Dean, you really should put all these techniques into a book." When Woody speaks, I listen.
Mark
Dean,
How do we get this ebook with your techniques?
thanks-
Mark,
I suppose that is a quote in the 3rd person. But I am not referring to myself in 3rd person.
Alex - Simply email me directly at: contact@deanhunt.com and I will sort it out for you.
Forget about first person, third person, or whatever person you choose to speak in (LOL!). Great post. And your remarks about negativity is spot on.
People love to graze on the grass of malcontentment while basking in the warm glow of their own negativity…
My only question is how did he get so much traffic and subsequent sign-ups - in - what I think was a relatively short period of time?
I know that press releases were probably employed, but what else did he do to get media coverage?
Can you share some of them here? Or, will I have to sign up for your ebook to find out your traffic techniques?
Well, whatever you decide, I will sign up anyway..
Thanks for this "Buzz" technique..
Robert..