One of the greatest tools ever released by Google is Site Targeting.

If you ask the average Adwords user what Site Targeting is, they wouldn't be able to tell you. That's good news for people like you and me.

So what is Site Targeting? Let's let Google tell us:

Site targeting lets AdWords advertisers choose individual sites in the Google content network where they'd like their ads to appear. If you want to place your ad on a single international website, you can. If you want to select dozens of sites about basketball or orchids, you can do that, too. Site targeting lets you handpick your audience, big or small.

Now here's where the going get's good.

Let's say one of your competitors is running Adsense on their site and they haven't disabled the 'Advertise with us' function within their Adsense account. With site targeting, you can request to be an advertiser on their site, thus funneling THEIR targeted traffic back to YOUR site.

While that's good enough for me, site targeting also allows you to focus your marketing on a demographic, not JUST keywords.

Are you convinced that site targeting may just be worth the effort?

Woody