My head is STILL spinning.

Yesterday, I get a call from a long time client. He decided several months back to become an 'infopublisher'.

He's also of the mindset that you should have continuing education in everything you do… I agree with that.

So he proceeds to tell me how he bought several new products and how he was planning on buying several more tomorrow.

He then asks me what I thought of the people publishing most of this stuff (and then proceeded to list off multiple titles).

Here's what I told him…

Learn from someone that walks the walk, not from some guy (or gal) that has no history selling anything.

Before you buy from them, have they done enough to establish a trust level with you? I find that if someone has a blog (or other outlet available for communication), you can get a sense about them pretty quickly.

Do they just have a sales letter? Is it obvious that they are trying to hard sell you or are they actually sharing some of their information on that sales page (MOST people get this wrong) in an effort to sell you through education?

The fact is that the web is moving to a no-hype community of people that give (and in return receive).

Everyone will spend money, but it's a lot easier to get them to part with it when you can prove your value to them first.

He took my advice to heart and reevaluated some of his new purchases.

It's easy to get sucked into hype-filled sales letters that push every hot button known to a market. In my experience, those very seldom leave me with the gratification I was seeking when I bought into that hype.

On the other hand, sales systems that tell a personal story, share valuable insights, and set clear expectations often overdelivered and leave me with a stong sense of connection with the product and the publisher.

If you are like my friend and find yourself addicted to buying, then read this post again. I bet it will help.

Woody