Different advertising mediums REQUIRE different ways to market your product.

In the business opportunity market, you've been pounded by copywriters that long form sales letters are the only way to sell online. While they are very effective and in many cases are able to properly sell a product or service, there are some forms of advertising where they simple do not work.

Case in point, CPA or Cost per Action advertising.

If you were to approach a network with an offer that's based on a long form sales letter, chances are you will be laughed at and not taken seriously.

You MUST use a short form, video and graphics rich landing page that's designed to capture level 1 lead data from your prospect. Stop reading right now and do the following assignment:

- Get an account with Hydra Media.

- Login to that account after being approved.

- Browse the offers and more specifically, how the offers are designed.

Ok, now that that's done, let me explain my point to all of this…

When crafting your offer for your product, don't limit yourself to just a sales letter. Craft several offers for several ad mediums. Test each one constantly and in some ad mediums, test against each other.

Woody